How to calculate your monthly lead leak (owner formula)

Simple monthly leak: (leads/day × 30) × (% never contacted fast) × (close rate if contacted) × average deal value.

Add ad waste: monthly ad spend × (% of leads with no first touch in 15 min). That money didn't just 'not convert' — it bought silence.

Add labour waste: hours/week chasing cold or duplicate leads × fully loaded hourly cost of sales time.

Run the free calculator on fingrtip.com, screenshot the result, and book a 20-minute audit. We map which leak is largest first.